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Month: November 2019

How to Lower Structure Borne Sound

How to Lower Structure Borne Sound

We are constantly detecting sounds. Even when you assume that it is completely silent, in most cases there will be some form of background noise that may not be detected by your human ear. Sounds are in fact pressure variations and travel in the form of sound waves that flow through mediums such as solids, fluids, or air.

The way in which an ear hears involves first detecting and then amplifying vibrations, followed by converting the vibrations into electrical signals which are then interpreted in your auditory cortex. The measurement for sound is decibels, and our abilities to hear forms a part of the five senses, which is important for functioning. Your ability to hear is what helps to keep you safe and even brings you pleasure and joy, but when overloaded which comes from sensory input from noise pollution, your senses can experience overload which leads to ill health and stress. This is why it is very important to take the necessary measures to control the noises in the homes or buildings that we work or live in.

What Is Structure Borne Sound?

“Structure Borne” is described as a transmission medium. Opposite to the vibrations which flow through the air, a structure-borne sound travels through any solid materials like steel, concrete, and wood, and in the most basic terms, it is applied to the noises that are generated inside a building. Examples of these sounds include the heavy footsteps that come from a neighbour upstairs, or the sound of … Read More

Developing Video Brand Guidelines

Developing Video Brand Guidelines

Creating video brand content has become extremely easy. This is why many companies are using a combination of videos created by digital video production companies and video content generated in-house and by users. This content is used on social media, websites and a range of other marketing channels. This makes sense as video engages different demographics and will result in positive actions.

A lot of companies have seen their video content evolve organically. The commissioned videos had been part of their overall marketing or internal communication strategy. However, the animations and short clips used on social media are created in a more spontaneous manner. They do not follow the strict guidelines and planning of other video content.

Standing on Brand and Being Spontaneous

Spontaneity is great for content creation. You can use video production software and online tools to create engaging content in a few minutes to share across marketing channels. You can create and share a video of a birthday celebration or create an animated gif of a customer review. You could also answer a question with a quick how-to video filmed with your phone.

The problem is that this content will generally be unbranded and could be a missed opportunity. A customer sharing your content is good, but only when the source can be identified. This content can also be potentially damaging. When there are conflicting messages or other inconsistencies, you confuse viewers which compromises your brand.

The good news is that this can easily be solved by … Read More

Is It the Right Time to Develop Your Own Video Brand Guidelines?

Is It the Right Time to Develop Your Own Video Brand Guidelines?

Now it is easier than ever to create and develop brand-video content. Many businesses use combinations of videos that are produced by professional video production agencies, like design agency hampshire, user-generated content that is used for internal and external communications, and their in-house created content. From web pages to social-media feeds, internal newsletters to email marketing, video has shown that it can engage with various demographics, and change behaviours, which results in far more positive actions.

For most organisations, the video content that they use has evolved in a way that is fairly organic. Commissioned videos might form a portion of the internal-communications strategy and overall marketing, yet most of the animations and short clips produced for platforms such as social media along with the other channels are now created more spontaneously without strict adherence and onerous planning to the guidelines of the brand.

How to Be Spontaneous and Stay on Brand

Content that is spontaneous is fantastic. Regardless of whether you use free video tools online, or you have in-house video-production software, today it has become possible to create your own engaging content over a matter of minutes. A few examples include sharing videos of employee birthday celebrations, quickly responding to a question with a “how-to” video that you filmed directly from your mobile. Or even creating animated Gifs in order to respond to reviews from your customers.

Yet this type of video content will often be unbranded, which results in missed opportunities, for example when one of … Read More