Apple reportedly hires Meta’s AR public relations lead

As rumors keep on to swirl about its augmented truth headset, Apple has reportedly use away Meta’s AR community relations head Andrea Schubert, in accordance to Mark Gurman’s Electrical power On publication. “Meta, with Oculus, has been the marketplace leader in headsets, so these a employ tends to make feeling as Apple nears its start,” Gurman wrote. 

Schubert has been Communications Director with Meta’s Fact labs and comms guide for Oculus with Meta considering the fact that March 2016, in accordance to her LinkedIn webpage. Prior to that, she was director of the PR company OutCast that counted Facebook and Oculus as consumers. 

Many rumors have surfaced about Apple’s opportunity AR headset, some conflicting. A single latest one particular speculated that the headset could rely on a further system like an Apple iphone or a Mac laptop. One more from The Info mentioned that it would be a standalone device with twin 8K shows that could charge up to $3,000. And a 3rd rumor, this one particular from Gurman, indicated that it would participate in “substantial-good quality VR video games.” Gurman also said that Apple could observe up the VR headset with AR-only glasses, but that would occur “years down the highway.” 

Most of the resources agree that the headset will launch in 2022 or 2023, however. If that’s the circumstance, Apple will have to have to muster an amazing info marketing campaign to teach the public on what it is and how it will do the job. The truth that the business has reportedly employed away the PR direct from Meta, the present-day leader in digital and augmented actuality, could verify that the product is on track so much. 

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