The infant nutrition market has a significant share in business in the whole world. Let alone, the advance countries where people are well-aware of the nutritious value of follow-on milks, parents in less developed countries have also a tendency towards using toddlers milk, in case the breastfeed is not an option. There is a long list of major baby milk manufacturers that have introduced several food products for infants. The companies such as FrieslandCampina, Reckitt Benckiser (RB), Nestlé, Danone, Perrigo, Arla Food are just a few to name. Their products enjoy credibility in the market because they meet all safety and manufacturing standards therefore thought to be the best substitute of breastfeed for toddlers.
However, it would be interesting to note that the baby/infant formula market has three prominent manufacturers that are Nestle, Danone and Reckitt Benckiser. They hold the major share of the infant nutrition market that reaches 45% of the total world market. Individually, their shares fluctuate every year but market reports confirm that they set the trends of the market by introducing the latest scientific insight and technological applications in preparing the infant formula. The rest of the companies have to follow suit.
There is no disagreement among doctors and physicians all over the world on breastfeed as the best choice for infants. But due to various clinical problems, most of the mothers can’t feed their babies and this provides the room for the baby milk manufacturers to offer a replacement of natural feed for toddlers. In the United States alone, the figure of babies depending on formula milk is 1 million at the time of their birth. There are similar figures in European countries and some parts of other continents.
Another interesting fact is that gives rise to the use of infant formula is the social trends that allow 2.7 million mothers in the USA to shift their babies from breastfeed to formula feed by the time they reach the age of 3 months. Thus the reason behind the popularity of formula manufacturers is quite easy to understand. To meet the needs of their customers, they come up with variety of products. The most popular forms are powder, liquid concentrate and ready-to-feed formula. All these three forms have their own features and a variation in process as well.
The powder formula is offered by the manufactures to those who want an excellent product in comparatively lesser price. The problem in this form is that you have to prepare the feed by yourself otherwise the contents are same and have also the same effectiveness. The second form is liquid concentrate is also quite common with the major manufacturers. If you choose this product, you have to add only water to it to get it ready.
The third product Ready-to-feed as its name reflects is all prepared and can be used without any additional preparation. With this fantastic feature, it is the most expensive of all too. Most of the infant nutrition companies offer both kinds of formula that includes cow and goat milk, fulfilling all safety and nutrition standards.