Celebrity baby care is the latest brand trend for the rich and famous

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By Sarah Parsons
14-Apr-2022

Following the launch of Gabrielle Union’s Proudly for melanin-rich babies, Cosmetics Business explores the famous faces launching skin care brands supporting parents, their newborns and young children

The celebrity baby care market has seen an influx of famous faces launching cosmetic brands for little ones.

Celebrity-founded beauty brands have traditionally stayed in fragrance, make-up, skin and hair care, with the likes of Billie Eilish, Lady Gaga, Pharrell Williams, and Harry Styles entering the business.

Most recently No Doubt singer Gwen Stefani became the latest A-lister to enter the world of cosmetics with her debut make-up brand GXVE. Meanwhile, Hailey Beiber’s line is expected to launch in June.

But more famous faces are turning their attention to the newborn, baby and children’s care market by putting their stamp of approval on products to help parents find products marketed as gentle alternatives to protect delicate and sensitive skin.

Here, Cosmetics Business looks at celebrities that have launched baby care brands. Read on for more.



Gabrielle Union

Image via Proudly by Gabrielle Union and Dwayne Wade

Image via Proudly by Gabrielle Union and Dwayne Wade

Actress Gabrielle Union and former basketball player Dwayne Wade unveiled Proudly this week, a baby care brand designed …


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