Pinterest is redesigning its home feed to look more like TikTok

Pinterest is stepping up its attempts to entice creators to its platform, and building its app a tiny far more like TIkTok in the approach. The company confirmed off a quantity of new creator-centered features Wednesday to mark its yearly “Creator Festival” occasion.

The modifications incorporate a redesigned dwelling feed that separates the application into two tabs: “Browse,” which attributes a common grid of Pins, and “Watch” a new feed of full-monitor vertical movie that seems to be a great deal like TikTok.

But alternatively of viral dances and catchy new music, Pinterest’s Observe part is an unlimited feed of “Idea Pins,” the Tales-like the enterprise launched earlier this yr. Concept Pins enable creators to publish the kind of initially-individual movie with narration or text overlays that you may uncover on platforms like TikTok. The element has been central to the company’s initiatives, even though the company has been slower to embrace influencers than some competing platforms.


But with the new “Watch” feed, Notion Pins are transferring front and middle inside of the app, and will be served up to consumers in a swipeable, TikTok-like structure. And, after at first restricting the format to a tiny team of vetted creators, Pinterest is including functions it hopes will spur far more people to build Strategy Pins of their individual. A new “Takes” characteristic will permit consumers to riff off of other creators’ Thought Pins, equivalent to the way creators might remix or answer to each individual other’s TikToks.

Whilst TikTok may possibly not be the system most associated with creators, the business has been steadily ramping up its initiatives to engage with more influential people. In addition to creator profiles and Plan Pins, the business also introduced a $500,000 creator fund to provide direct fiscal support to creators from underrepresented backgrounds. And the enterprise introduced devoted monetization attributes to help creators make funds by using brand name partnerships. 

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