What does Apple want from a VR events company?

Due to the fact 2009 a startup termed NextVR has been producing proprietary cameras and striking deals to convey stay situations — consider sporting situations, wrestling matches and concerts — straight to the VR headset of your alternative. It seems like a potent cure for FOMO, and perhaps it was for some persons. The dilemma is, mainly because of somewhat slow VR adoption and a dearth of practical earnings streams, NextVR never observed the sort of “hockey stick” development its backers had hoped for. Individuals road blocks at some point loomed so massive that the company unsuccessful to raise a 3rd key funding round, forcing it to layoff just about 40 percent of the workforce at its Newport Seaside headquarters. The writing was on the digital wall — until Apple swooped in with a check out. 

9to5Mac claimed past thirty day period that Apple had obtained the company in a deal valued at all around $one hundred million, and Apple most recent verified the acquisition — even though not the price tag — to Bloomberg just recently. To mark the situation, NextVR shuttered its website not too prolonged in the past. Now, it just many thanks persons for becoming a member of them for the trip and mentions that NextVR is “headed in a new way.” Presumably, that “way” is up Interstate 5 to Cupertino. Of system, this all potential customers us to a significant query: What’s Apple heading to do with a VR company? The limited, noticeable remedy is no one particular is aware of for certain, but with all this information nevertheless obvious in the rearview mirror, this looks like a very good time to take inventory of Apple’s curiosity in digital fact and see what that tells us. 

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